MIDO Coatings proudly participated in the 2025 SEMA Show, held in Las Vegas from November 4–7, 2025, where we welcomed the automotive refinish community to meet us in North Hall at Booth 12545. The event remains a defining platform for collision repair and refinishing professionals, and our presence this year reflected a focused commitment to the needs of the U.S. market while also speaking to international partners who operate in regions where solvent technology continues to be the preferred standard, including the expanding demand for solvent based automotive refinish coatings for South America.

Throughout the show, our team engaged in practical, technical conversations with body shops, refinish technicians, distributors, and industry decision makers who are seeking dependable systems that can maintain quality under real production pressure. Many discussions centered on repeatability, workflow discipline, and finish performance across different shop environments, and we valued the opportunity to exchange perspectives directly with professionals who rely on stable results every day. We were also pleased to host many of our existing customers, receiving them with genuine warmth and using the occasion to strengthen partnerships built on long term trust.

A major highlight of our participation was presenting our newest advancement, the MIDOMIX Color System, designed to support a more controlled and confident approach to color selection and mixing practices. The system was introduced as a response to the growing expectations placed on modern refinish operations, where accuracy, speed, and consistency must coexist without compromise. Visitors explored how MIDOMIX is positioned to support precise color harmony and uniform appearance, helping technicians reduce uncertainty during matching while protecting the final quality that customers see.

Alongside MIDOMIX, we showcased our complete refinishing portfolio, because outstanding results depend on the performance of the full system, not a single layer. From specialty preparation products such as putties and fillers, through primers and color, to clear coat solutions engineered for durable gloss and final appearance, our range was presented as an integrated approach built for professional refinishing. This system perspective is particularly important for markets across South America and beyond, where solvent based processes remain central to shop practice, and we welcomed discussions about how our solutions can align with regional preferences and distributor needs.

We extend our sincere appreciation to everyone who visited MIDO Coatings during the SEMA Show 2025. The enthusiasm, feedback, and continued support we received at our Booth reinforced the value of being present in person and listening closely to the industry. We look forward to building on the momentum created in Las Vegas and continuing to serve refinish professionals worldwide with systems that deliver reliable performance, practical efficiency, and a finish that represents true craftsmanship.