The International Group for Modern Coatings – MIDO



MIDO “Learn Right Paint Right” Initiative

MIDO has always been adamant on manufacturing the highest quality of paints and coating products in a sustainable manner for the benefit of a greener, healthier world. The latest CSR initiative by MIDO was launched with the collaboration of Lead (NGO) and called “Learn Right Paint Right”, a project that aims to provide professional training to technicians that handle car refinishing and wood coating in order to leverage their skillsets and elevate their contribution to the development and improvement of society.

As part of Phase 1 of the MIDO 2021-2025 strategy, the Mido Management Team (MMT) created an ambitious initiative called “Gallop 1000 Days” with the objective of being ranked in the Top 70 Global Paint Companies.

In line with the company’s acknowledgement of the importance of community participation and solidarity in improving Egyptian society through sustainable development, MIDO’s very own Head of Marketing & Sales Mr Hani El Balouni signed an agreement with the President of the Egyptian Leadership Foundation for Development Dr. May El Talawy to launch the initiative “Learn Right Paint Right”, a project that aims to train and leverage the skillsets of technicians that handle car refinishing and wood coating. This project was in cooperation with the Production Efficiency Department at the Ministry of Trade & Industry represented by Mr. Amr Gomaa, Head of the Productivity and Vocational Training Authority, as well as the Ministry of Higher Education, represented by Eng. Amal Shaaban, Head of the General Administration for Science and Environmental Relations in the Central Department of Media and Environmental Security.

Various activities happening at the vocational training center of the “Learn Right Paint Right” initiative, held in collaboration with Leaders Egyptian Association for Development (LEAD) and sponsored by MIDO and the Ministry of Trade & Industry, in its fourth session of 2021.

Media coverage by Al Gomhuria Online following the signing of a partnership agreement between MIDO and AkzoNobel Middle East Coatings FZE, marking a new milestone and paving the way for the release of AkzoNobel’s brand for decorative paints Dulux in the Egyptian market by the first quarter of 2021.

MIDO signs a manufacturing agreement contract with Nippon Paint, the 4th Global Paint Company worldwide with a strong foothold in Asia, to supply its flagship product of body filler paste for car repainting purposes. MIDO achieved this huge strategic milestone despite the ongoing pandemic, and our 40+ years of experience in global markets will always be behind our efforts to provide our clients with the highest quality products as the partnership grows and evolves.

The special moment when the Regional Director of AkzoNobel MENA for Wood Paints hands over the symbol of cooperation to MIDO’s Managing Director Eng. Omar Ghali, establishing a mutually fruitful partnership between the two industry giants.

Although 2020 presented many challenges related to the global pandemic, it was a successful year full of achievements for MIDO as it honored its wide trader network with best performance awards in 2020.

Honoring the wonderful participants at the “Learn Right Paint Right” initiative for technicians concerned with wood coatings and car paints.

Yet another milestone for MIDO with the signing of a Toll Manufacturing Agreement with Yatu, a leading Chinese coatings & paint company, as our partner network keeps on growing in 2021 and expanding into international stardom.