As part of our ongoing strategy to expand globally and reinforce our footprint in key international markets, MIDO Coatings was proud to participate in Expo CESVI 2025, held in Mexico City. Recognized as the leading event for automotive repair and refinishing in Latin America, Expo CESVI provided an ideal platform for industry leaders, technicians, and business partners to explore the latest trends, technologies, and solutions shaping the future of the sector.

Our participation in this year’s edition reflects MIDO Coatings’ commitment to delivering high-performance, durable, and environmentally-conscious solutions for the automotive refinishing industry. Throughout the event, we showcased our latest innovations and a wide portfolio of products designed to meet the specific needs of workshops, distributors, and paint professionals in Latin America. The display featured our full range of car refinish coatings, including basecoats, primers, clear coats, and hardeners, as well as a wide selection of polyester and fiberglass putties. These putties were developed to offer exceptional filling properties, ease of sanding, and surface uniformity.

A key highlight of our presence was the introduction of our MIDOMIX SYSTEM, a professional automotive color mixing system that combines cutting-edge hardware with advanced digital color tools. The system features an extensive database of over 350,000 color formulas, enabling users to achieve precise color matching.

Representing MIDO Coatings at Expo CESVI 2025 were three key members of our international team: Eng. Mohamed Galal, Export Director; Eng. Hassan Darwish, R&D Director of the Automotive Coatings Division; and Mr. Mahmoud El Shazly, Export Area Sales Manager. Through direct engagement with workshop professionals, distributors, and industry stakeholders, our team had the opportunity to build valuable relationships, exchange technical insights, and explore potential collaborations across the region.

We view Mexico and the broader Latin American market as a strategic hub for growth in the automotive coatings industry, given the region’s increasing demand for reliable, innovative, and eco-conscious refinishing solutions. Our participation in Expo CESVI 2025 not only reinforced our brand’s visibility but also underlined our long-term commitment to supporting local partners through high-quality products, technical expertise, and ongoing training initiatives.

With over 45 years of experience in the coatings industry, MIDO Coatings continues to invest in research and development, sustainable technologies, and global partnerships that reflect our core values of quality, innovation, and trust. We are excited to strengthen our presence in Latin America further and contribute meaningfully to the future of automotive refinishing in this dynamic and promising region.