The International Group for Modern Coatings – MIDO


Research and Development Management: Key Pillar for Success and Product Development

Research and development management is considered one of the essential elements that contribute to the success of any company. This management plays a vital role in developing the products and services that the company offers, improving their quality, and meeting the needs of customers.

MIDO Coatings places great emphasis on research and development management, as it has been the main support for all its activities since its inception by Dr. Ali Ghali. The company has established research laboratories for various types of paints, including construction paints, car paints, computer coloring, wood paints, all types of car putties, car polishes, car lacquers, and alkyd, acrylic, and polyester resins. These laboratories have been equipped with the latest measurement and analysis devices, and a group of experts and specialists in the field of paints have been employed.

The research and development management in MIDO Coatings seeks to improve the quality of the products it offers and meet all customer requests at the local and international levels. This is done through organizing training courses and lectures to keep up with what is new in the field of paints and sending missions for internal and external study and training.

The research and development management in MIDO Coatings is based on a group of supportive departments to determine the target and future plans for the management. The most important of these departments are the marketing, technical support, quality, production, and procurement departments.

The research and development team in MIDO Coatings aims to develop the products of the group and provide distinctive quality products that reflect the unique character of the company over the years of its presence in the market. This is to achieve the company’s aspirations to provide the best products and services to customers and maintain its leading position in the paint market.